Video content is a fantastic way to build trust with your customers.

And providing educational information, tips, answering questions or commenting on topics of interest is the easiest way to do this.

It can also help you stand out from your competitors.

Think: how many mortgage brokers are providing educational video to their audience? Or what about the newer area of buyers advocacy: unlikely.

Have a look at this example from Osawa Enterprises. They are a Japanese Wagyu beef importer to Australia. To show expertise, knowledge and their passion for their product, they’ve created a number of ‘behind the scenes’ videos.

Interstate Removals specialise in moving people across Australia. They’ve started a helpful blog series, which also links to videos about their topics. Here’s an example they did about the different types of boxes you need to use. VIEW EXAMPLE >

I also like this series from Gary Peer, the Melbourne real estate agent group.

SOLD Saturday 27th October 2018

A massive day for our team with some outstanding results for our vendors! Check out what’s just sold near you…

Posted by Gary Peer on Friday, 26 October 2018


Raw versus professional quality

Don’t get hung up on thinking you need expensive video equipment to deliver great content.

Of course, there are obvious advantages to use a professional videographer.

Chris Wilkie from Dreamcube Productions creates what he calls a ‘video business card’ to generate an introduction to your business. It builds trust (and would go up on your website).

But equally, using your smartphone is also a good option, depending on the type of video you are creating.

Live videos: which you can film on Facebook and YouTube – get great engagement with your followers.

Facebook Live is an authentic way to communicate key messages. It’s uncut, as it happens, and real. People like this. And smartphones can capture live video well.

You simply need to work out your need.

Bottom line: give video a try. Schedule a Facebook live – and try a video blog once a week.

Or get in touch with the Conqurve team and we can help you put some structures in place to get ongoing results.

About the Author


Owner of Conqurve Content Marketing, ex-recruiter, sports writer and journalist.