Whether you want to build your brand, get more leads or share more content, having a content marketing calendar will save you plenty of time.

Here’s our five step process about how to build a usable and long-term content calendar.

Decide on your target audience

Who are you marketing to? Who will read or watch your content?

1) This is the first step.

Here’s an excellent resource from Outcomes Business Group to show you how VIEW EXAMPLE >

In a nutshell, do a brainstorm about their key:

Demographics (where do they live, which suburbs?), and

Psychographics (what are their frustrations, what keeps them up at need, what are they thinking?)


2) Create a theme each month

When we work with clients for the first time, we explore what they offer their customers.

And if you are you in the property market, you tend to have a range of services on offer.

I suggest you create a theme that you focus on for each month, then plan your content around that.

For example, a building company might create content about extensions, renovations and new builds separately over a three month period.

Having a theme will give you laser-like focus. You will also be able to delve deeper into specific topics, building your authority around these topics.

3) Find content ideas

The best kind of content marketing is focused on answering your customer questions or solving their problems.

How do we get these? Try these areas to drum up that content gold:

  • Make notes of common questions your customer asked this week/month
  • Type in Google about your service or product
  • Check out social media and see what people are asking
  • Ask your customers directly

Once you have a bunch of different topics, then start about responding to them in the form of articles or videos.

4) Decide what kind of mediums you will use

People love video. But is that relevant to your audience – and your service or product?

As a guide, your website can contain both text and video. Here’s a summary about what the social channels like:

  • Facebook – video (upload straight to Facebook)
  • Instagram – photos or short videos
  • Twitter – text
  • YouTube – video (but use text in the description as a summary)


5) Stick to it

Now you’ve got your content plan organised. The biggest challenge now is to continue, consistently, share content at the same day, same time.

Got questions about any of the above? Contact Conqurve to set a content marketing calendar for your business today.

About the Author


Owner of Conqurve Content Marketing, ex-recruiter, sports writer and journalist.