A thought leader is a go-to person in their field of expertise. In the areas of mortgages brokering, and buying and selling property, there is plenty of scope to show your expertise.
You could come up with ideas about answering customer questions (here’s a tip I learned from attending The Marketer’s Club Super Conference last week: try using ‘Answer the Public’ to bring up commonly searched questions).
You could comment on a news item that is either positive or negative. The Banking and Financial Royal Commission could be one area. Or bank interest rates. Or market conditions. And how this might affect your customers.
You could also write an opinion piece. This could be something that is contrary to the industry or market’s general consensus. A well-written opinion blog can create engagement.
Accounting firm CHN Partners are creating a series of educational articles and content about common accounting and business tax-related concerns.
Conqurve helped them put together this one on using live reporting technology:
Sanyin Siang, a leadership coach, routinely shares thoughtful articles on how to create “your inner champion.” She’s had excellent engagement on LinkedIn.
Our key tips on writing an engaging thought leadership piece are as follows.
If you are motivated to start your thought leadership journey, then contact Conqurve to get started.
Owner of Conqurve Content Marketing, ex-recruiter, sports writer and journalist.