Are you struggling to pull together enough content for your monthly newsletter?
Or not sure where to start?
In this blog, we share how you can curate a compelling email newsletter that will get you consistently good engagement with your database in three phases. You’ll also see an example of how I come up with a newsletter content structure (with photos) at the end.
I use the same technique when bringing together content for my clients, who get consistently high engagement, click rates and responses by applying this simple method.
Before you think about creating a bunch of news blogs and video, consider what content you have already.
Here’s a quick list of places to start:
You can see that with a few minutes of planning, you may already have a bunch of content that you could include.
It’s time to broaden your search.
You can use a number of tools to find articles and content that others are finding useful, alongside Google search.
I’d recommend trying these tools – may be a combination of these – and see what you like:
Add all your content ideas into a single content repository, like an Excel spreadsheet or Google doc.
Add all your content ideas into a single content repository, like an Excel spreadsheet or Google doc.
I find the most time-effective way to plan out your content is to create a central theme for each month.
For example, you might want to focus on renovations, living rooms and bathrooms for the next three months if you are a builder, while a real estate agent might choose to discuss a type of home, suburb and market update.
Each theme will have a number of sub-topics, that relate to this one.
Suppose your speciality is renovations and extensions for high-value projects. You choose a content niche – renovations – and choose three themes.
You can see I have chosen Bathrooms, Living Areas, and Kitchens for February, March and April.
Based on these themes, I’ve split these up into four topics for each newsletter. I suggest keeping some of these the same style to keep a consistency in format, with room to add something different.
I’ve kept a design tip, latest trends article and an inspiring photo for each month, with a different how-to blog also.
Using your content repository, simply populate and design your newsletter layout.
And you’re done! Happy email newsletter-ing.
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Owner of Conqurve Content Marketing, ex-recruiter, sports writer and journalist.