Prior to Andrew’s assistance, only City Pacific Lawyers sent out a regular monthly newsletter. It was sporadic and information very general in nature. There was an opportunity to address the content that went out to engage the audience.
We firstly updated the BWE website content to speak directly to the target audience. We changed the language and ensured it was clear, easy to read and engaging. Our team then re-vamped the email marketing strategy, creating fortnightly and monthly newsletters that focused on key concepts the subscriber base wanted to know more about.
We’ve combined this with a quarterly keynote series, helping position Elizabeth and her team as true experts, and give her a platform to share her knowledge.
Everyone wants to work with more ideal customers. You’ve spend many years in your industry. You are an expert in your field. So why aren’t you attracting the right sort of customers? Or getting good referrals from your community? Start the journey to industry authority through one of our tailored content marketing programs.
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