The Challenge
Bayside Wills & Estates was in desperate need of some attention to the blogs and content that was sent out to our monthly subscribers.
Prior to Andrew’s assistance, only City Pacific Lawyers sent out a regular monthly newsletter. It was sporadic and information very general in nature. There was an opportunity to address the content that went out to engage the audience.
Services Used
- Website Content
- Content Writing
- Email Marketing
Our Solution
connecting them with their clients
We firstly updated the BWE website content to speak directly to the target audience. We changed the language and ensured it was clear, easy to read and engaging. Our team then re-vamped the email marketing strategy, creating fortnightly and monthly newsletters that focused on key concepts the subscriber base wanted to know more about.
The Results
The Results
Wills and Estates business now takes up roughly 50% of the work done, and is continuing to grow with every monthly newsletter.
We’ve combined this with a quarterly keynote series, helping position Elizabeth and her team as true experts, and give her a platform to share her knowledge.
Want to find out more?
Everyone wants to work with more ideal customers. You’ve spend many years in your industry. You are an expert in your field. So why aren’t you attracting the right sort of customers? Or getting good referrals from your community? Start the journey to industry authority through one of our tailored content marketing programs.
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