CHN Partners are a highly successful accountancy firm that decided to re-brand after 30 years in business. They also wanted to find a way to differentiate themselves in their local area.

Services Used: Website content (digital content), social media content, email newsletter, marketing material refresh.

The Challenge: A re-branding exercise after 30 years in business. Conveying a sense of culture and values and how they help their customers. Communicating with target market and speaking to their needs.

The Solution: A content plan that included a re-write and re-positioning of their entire services, home page, about us website pages, all marketing material, as well as create a content calendar to establish authority in their field moving forward.

The Results: Consistency of brand message via the website. A more engaged client base and opportunity to create more repeat business through content.

David Coutts, Business Advisory Manager, CHN Partners:

“As accountants and advisors, we are good; but as writers, we have some work to do. In September we re-branded as CHN Partners, creating a new era built upon a rich and proud history of over 30 years’ experience. We knew what we wanted to say but we needed help writing it, so we called in the experts. We wanted to ensure that our website, blogs, articles and all marketing collateral provided a constant theme and message – backing privately and family owned small to medium businesses.  Andrew and the team at Conqurve came highly recommended and the service we have received has been outstanding. He has become a critical partner on our journey.”

About the Author


Owner of Conqurve Content Marketing, ex-recruiter, sports writer and journalist.