Getting one on your website helps build a database. You can add people to your sales funnel. Also, gives your target audience a sense of your expertise and knowledge in the space.
An e-book: like an extended blog. An e-book addresses a topic or theme, usually in an informative or educational way, and should appeal to a broad audience.
Example: Hubspot are leaders when it comes to creating free resources. Here’s an example of a simple e-book about doing better with email marketing: VIEW EXAMPLE >
An infographic: an imaginatively-designed graphic, or factual information, but used to present information along with it. Think of it as a big slide.
Example: try this from Venngage about building a website.
A slideshow: an extended PowerPoint or Keynote presentation. Perhaps you’d like to explore a certain idea or topic in more detail? Or share a recent presentation you conducted? It shows authority in a data-based way, which can help with prospect generation.
Example: Slideshare is a slideshow favourite. VIEW EXAMPLE >
A survey: an excellent and simple way to create your own report. These are useful lead magnets because, as long as you show some benefit (what’s in it for them) – and make it interactive – then creating a survey could be a good idea.
Example: try SurveyMonkey for quality and easy to use surveys. VIEW EXAMPLE >
A webinar or course: how many courses have you subscribed to, but they turn out to be a pseudo-advertisement for someone’s company or service? Done in a subtle way, creating a webinar could help attract potential customers.
Example: See Skillshare for heaps of webinar inspiration. VIEW EXAMPLE >
A checklist: people love a good checklist (apart from a shopping list). Create a ‘how to’ guide or steps doing something that will solve a problem in your customers’ eyes.
Example: Autogrow does this very well – check out their killer ’11 point perfect sales funnel’ here VIEW EXAMPLE >
With any of the above, you need to ensure you make your content relevant, engaging and informative.
Don’t mislead people either. If you say people are going to get an e-book about how to be better prepared at an auction, don’t start talking about your latest new home listings.
Contact Conqurve today and let’s help you build more leads.
Owner of Conqurve Content Marketing, ex-recruiter, sports writer and journalist.